Deep-dive metrics, charts, audience breakdowns, and per-lead engagement history.
Campaign Analytics gives you a complete picture of how each campaign is performing — from high-level delivery metrics to individual recipient behavior. Access it by selecting any campaign from the Campaigns table. Monitor email delivery, track opens and follow-up progress, review campaign configuration, inspect your automation sequence, and drill into per-lead activity throughout the entire campaign lifecycle — all from a single, unified dashboard.
Track total emails sent, opens, pending deliveries, and failures at a glance — with live percentage rates alongside every count.
Visualize sending activity across Day, Week, and Month time ranges to understand delivery pacing and spot where engagement peaks occur.
Review audience size, delivery rate, open rate, and device breakdown — the engagement signals that show how well the campaign is resonating.
See the exact email template the campaign is sending — verify content, personalization variables, and formatting without leaving the analytics view.
Review sender details, subject line, scheduling settings, and launch information — full context for every decision behind the campaign.
Inspect the complete automation workflow — triggers, delays, conditions, AI actions, and stop points — so you can audit every follow-up path at a glance.
| Field | What it means |
|---|---|
| Total Emails Sent | Total number of emails successfully dispatched by the campaign — shown alongside total audience size for immediate context. |
| Opened | Number and percentage of recipients who opened at least one campaign email — the primary measure of audience engagement. |
| Pending | Emails queued and waiting to be sent — contacts still within the scheduled delivery window. |
| Failed | Emails that could not be delivered — useful for identifying bounce issues, invalid addresses, or sender configuration problems. |
| Follow-ups | Per-recipient follow-up progress tracked in the Campaign Leads table — each lead shows an In Progress, Completed, or Stopped status indicating where they are in the automation sequence. |
Check total sent, opened, pending, and failed email counts to get an immediate read on delivery health and engagement across the full audience.
Switch between Day, Week, and Month views on the send chart to understand delivery pacing, identify sending spikes, and spot gaps in activity.
Review delivery rate, open rate, audience size, and device breakdown to measure how effectively the campaign is reaching and engaging recipients.
Use the Email Preview panel to verify the template being sent and review campaign details — sender, subject, schedule, and total leads — all in one view.
Check the automation workflow panel to confirm that triggers, delays, conditions, and stop points are configured exactly as intended for every recipient.
Check the Campaign Leads table for per-lead delivery status, open timestamps, and follow-up progress. Click any row to open the Lead Activity Drawer for a full view of that recipient's engagement and conversation history.
The Email Preview panel displays the email template currently associated with the campaign. Use it to verify that content, personalization variables, formatting, and messaging are exactly as intended — without navigating away from the analytics view.
| Field | What it means |
|---|---|
| Subject | The email subject line used by the campaign — visible to every recipient in their inbox. |
| Sender | The email account used to send campaign messages — the From address recipients see. |
| Sender Name | The display name shown alongside the sender address in the recipient's inbox. |
| Started On | The date and time the campaign began sending. |
| Ended On | The date and time the campaign completed sending, if it has finished. |
| Total Leads | The total number of recipients included in the campaign audience. |
| Send Type | Defines whether emails are sent immediately upon launch or scheduled for a future date and time. |
| Daily Sending Limit | The maximum number of emails the campaign is permitted to send per day. |
| Sending Days | The days of the week on which campaign emails are allowed to be sent. |
Percentage of campaign emails successfully delivered to recipients — a core health signal for sender reputation and list quality.
Percentage of delivered emails that were opened — reflects subject line effectiveness and overall audience engagement.
Breakdown of email opens by device type — showing how recipients engage across desktop and mobile environments.
The Follow-up Sequence panel visualizes the complete automation workflow configured for the campaign. It displays triggers, delays, email actions, conditions, AI-powered steps, and stop conditions in a flowchart format — so you can verify the full follow-up journey for every recipient at a glance.
View all automated emails configured within the follow-up sequence — including the initial outreach and every subsequent step.
Review the three events that can start a follow-up step — Reply Received, Email Opened, or No Response after a set delay.
See the waiting periods between follow-up steps — verify that spacing is set correctly before each next action fires.
Inspect YES and NO branch paths built from engagement-based conditions — showing exactly how the sequence responds to recipient behavior.
Review AI-powered steps in the sequence — including personalization, classification, and content generation triggers.
Trace the complete recipient journey from first send to final outcome — every step, branch, and stop condition in one visual view.
The Campaign Leads table provides recipient-level tracking for every lead in the campaign. Monitor delivery status, open timestamps, follow-up progress, and scheduled send times for each contact. Click any row to open the Lead Activity Drawer — a detailed panel showing that recipient's engagement stats, complete email thread, and follow-up history.
| Field | What it means |
|---|---|
| Recipient | The lead's name and email address as they appear in the campaign audience. |
| Status | Current delivery status for the lead — Sent, Pending, Failed, or Skipped. |
| Follow-up | The lead's current position within the follow-up sequence — In Progress, Completed, or Stopped. |
| Scheduled At | The date and time the next email is scheduled for delivery to this recipient. |
| Opened | The date and time the recipient opened the campaign email, if applicable. |
| Sent On | The actual date and time the email was delivered to this recipient. |
| Last Activity | The most recent recipient interaction recorded — including opens, replies, or clicks. |
Clicking any row in the Campaign Leads table opens the Lead Activity Drawer for that recipient. This panel consolidates everything that has happened with that lead in one place — delivery status, engagement stats, the complete email thread, follow-up activity, and a direct link to open the conversation in your mailbox.
See the lead's name, email, and status badge, plus emails sent, follow-up count, and a simple Yes/No for opened and replied — all at the top of the drawer.
Read the complete chronological conversation — initial email, any replies from the lead, and all automated follow-ups in the order they occurred.
See each AI-generated follow-up alongside the trigger condition that fired it — so you understand exactly why and when each step was sent to this recipient.
Launch the original conversation directly in whichever mailbox the campaign actually sent from — the button and icon match the sender automatically.
| Field | What it means |
|---|---|
| Emails Sent | Total number of campaign emails delivered to this recipient, including the initial email and all follow-up steps. |
| Follow-ups | Number of automated follow-up emails sent to this recipient within the campaign sequence. |
| Opened | Indicates whether the recipient opened one or more campaign emails. |
| Replied | Indicates whether the recipient sent a reply to any campaign email. |
| Status | The current delivery state for this recipient — Sent, Pending, Failed, or Skipped. |
The Full Email Thread section shows the complete chronological history of interactions with the recipient. Each entry can be expanded to review the full email content and the engagement activity recorded for that message.
| Field | What it means |
|---|---|
| Initial Email | The first campaign email sent to the recipient — the starting point of the conversation. |
| Reply | A response received from the recipient — displayed in the thread in the order it arrived. |
| AI Follow-up | An automated follow-up email generated and sent by the campaign's workflow automation. |
| Trigger | The event that caused the follow-up to fire — such as Reply Received, Email Opened, or No Response after a set delay. |
| Timestamp | The exact date and time each message was sent or received. |